Re-inflating the Corporate Bonus Bubble
I
hear stomping steps across my ceiling
and
the dull exhaust of a car struggling through the street.
A
magazine on the table urges its readers to
hydrate,
define and style their curl power.
Lost
in the mud below
I
cannot see the sky
but
what a party it must be.
The
gods are celebrating their resurrection
by
way of reinvestment. They float again,
serene,
over seas of data
that
applaud their reappearance.
Socrates
exiled the poets
for
denigrating the gods—
supplying
them with earthly motives
until
they seemed wild humans
lacking
the discipline of mortality:
I
worshipped Apollo a singer sang
until
he murdered my family.
We
don’t talk of the gods today—
not
out of reverence
but
because we don’t
understand
their language.
Emboldened
by our incomprehension
those
pricks up there can do anything they like.
The Fly on the VP’s Head
People
read deeply into this insect—
if
the camera zoomed into its blue foil back,
they
imagine a message tattooed there
by
the god of history.
As
it is, this dark vibrating spot
on
a head of white straw
points
to trouble ahead for its bearer—
that
messenger ordered by the ailing king
to
carry his words in a more coherent form
(a
translation that only clarifies
their
venomous intent,
especially
as delivered by a sickly smile).
His
opponent speaks with the insistence
of
the future’s chic discipline.
She
prosecutes the present while pointing to a time
when
it may be cool again to be intelligent
and
to bring the multiple into play—
that
mathematics whose aporias
inspire
leaps across a kingdom’s divisions.
The
fly, sly mediator between one regime
and
the next, offers a philosophy of hope.
Change,
it tells us, at first looks random—
an
accident that results in laughter. But like a
“crocodile
shows gone wrong” video
that
goes on too long,
you
just can’t tear your eyes away.
Every Day Is a Good Hair Day
It
looks like the product is for grooming a dog
whose
big white dog face stares out from the ad
with
that sadness animals express when
their
owners want to treat them as movie stars.
Is
that a celebrity holding him?
Her
bright smile and beaming red lips
speak
the language of fame
and
that big black and white striped blouse —
a
jockey riding the ideal of beauty toward sales.
The
headline reveals this is a tonic for both—
“Unleash
the beauty of healthier hair
for
you and your pooch.”
I
wonder if they take a bath together?
Jerome Sala’s books include Corporations Are People, Too! (NYQ Books), The Cheapskate (Lunar Chandelier) and Look Slimmer Instantly (Soft Skull Press). His work has appeared in The Brooklyn Rail, Conjunctions, Pleiades, Boundary 2, and many others. His blog -- on poetry and pop culture -- is espresso bongo: http://www.espressobongo.typepad.com
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